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Grupo Disco
Case study

Montevideo, Uruguay

Grupo Disco

Disco, Devoto and Géant, Uruguay's largest retail group

Grupo Disco is the country's largest retail group: three supermarket chains with nationwide presence and thousands of online orders every week. An operation that size doesn't break all at once. It seizes up little by little, until every order costs more time and more money than it should.

Industry
Retail and supermarkets
Operation
Three chains: Disco, Devoto and Géant
Volume
Thousands of online orders per week

The results

40%

less picking time

Optimized in-store routing and barcode validation cut the time to prepare each order in half, without adding a single person to the team.

98%

accuracy on completed orders

Digital validation and smart substitutions practically eliminated picking errors, and the complaints that came with them.

35%

more deliveries per driver

With optimized routes and automatic order assignment, each driver closes more deliveries per shift and the logistics cost per order goes down.

Before Deri

Multiplying three supermarket chains by thousands of weekly online orders looks simple on paper and turns into a mess in practice.

Disorganized manual picking

Operators walked the aisles of Disco, Devoto and Géant with no planned route, losing minutes on every order and making mistakes along the way.

No real-time visibility

There was no traceability of order status and no control over how picking and packing were progressing.

Delivery coordination by hand

Assigning orders to drivers and planning routes was done manually, which put a hard ceiling on how much could be delivered per day.

Fragmented management

Orders, prep and deliveries lived in separate systems that never talked to each other. Nobody had the full picture to decide in time.

What changed

Grupo Disco rolled out the full Deri ecosystem to digitize the entire chain, from the moment a customer checks out online to the moment their doorbell rings.

1

Every order on one platform

Orders from all three chains land on a single dashboard, with real-time monitoring of each one. Supervisors see the whole flow and can step in before a problem reaches the customer.

2

Barcode-guided picking

Every product is validated as it's scanned and the in-store route is calculated automatically. When something is missing, the system suggests the substitute on the spot.

3

Automatic routing and delivery

The system assigns orders to drivers based on capacity, location and time window, optimizes routes and provides real-time GPS tracking. Customers get delivery updates without having to call.

The impact

Grupo Disco went from running logistics by eye to operating one connected ecosystem end to end, combining an owned fleet with external operators like Moova and PQuick. The result isn't just speed: it's being able to grow in volume without the operation becoming more fragile, and holding its position as Uruguay's digital retail leader with orders arriving complete and on time.

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